Saudi Arabia’s tourism market to reach $53.2bln in 2024

Kingdom’s tourism market is expected to experience significant growth, driven by Vision 2030

The Kingdom of Saudi Arabia’s tourism market is projected to reach USD 53.2 billion in 2024 and is further expected to grow to USD 110.1 billion by 2033, registering a CAGR of 8.4%, according to Dimension Market Research.

Overview of Saudi Arabia’s Tourism Industry

Saudi Arabia’s tourism sector encompasses leisure, religious, cultural, and adventure travel. Traditionally centered on Islamic pilgrimages to Mecca and Medina, the industry has expanded to include attractions such as Al-Ula’s heritage sites, modern destinations in Riyadh, and Red Sea resorts. As part of Vision 2030, the Kingdom is prioritizing tourism as a key driver of economic diversification beyond oil, leveraging its rich history and natural landscapes to attract both domestic and international visitors.

Trends Driving Saudi Arabia’s Tourism Market

• Rise in Short Trips: Growing preference for quick getaways, particularly from neighboring countries.
• Seasonal Festivals: Events like Riyadh Season and Jeddah Season boost global attention.
• Sustainability Focus: Eco-friendly projects, such as the Red Sea Project, drive sustainable tourism.
• Digital Transformation: Enhanced e-visa systems and digital platforms streamline travel experiences.

Competitive Landscape

Saudi Arabia’s tourism industry is rapidly evolving, driven by Vision 2030 investments in infrastructure, hospitality, and entertainment. The Kingdom stands out among Middle Eastern destinations due to its cultural, religious, and adventure tourism offerings. A strong focus on luxury services and seamless travel experiences positions Saudi Arabia as a leading player in the global tourism market.